
© 2007 LIVEWIRE ENTERTAINMENT SALES & MARKETING
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At LiveWire, you can be assured our staff understands your sales and marketing needs, and that we have the experience to help you achieve your goals! All retail marketing services can be done in house or in person with our team of professionals throughout the country.
Our services at LiveWire Entertainment Sales and Marketing, Inc. encompass distribution, brick and mortar and online retailers, and direct-to-consumer marketing via the Internet. Whether you want to sell digital music or you want to make sure your CD is in record stores, LiveWire is equipped to get your music into these domains. Once there, we provide the necessary support to make sure your release is treated as a priority. Whatever your strategy, you can be assured the LiveWire staff understands what you need to promote and sell your music!
OUR COMMITMENT IS TO TENACIOUSLY CHAMPION YOUR ARTISTS AND SIGNIFICANTLY ENHANCE YOUR ARTIST DEVELOPMENT STRATEGIES.
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RETAIL & ONLINE MARKETING:
What Makes Us Different?
- Your artist(s) receives individualized attention, resulting in maximized awareness and visibility at retail
- Retailers receive REAL INFORMATION that affects your coverage and sell-through
- You receive accurate and to the point weekly reports and more importantly, immediate information concerning problems or no-stock situations
Supplying Services You Really Need
- As your eyes and ears online and at retail, we collect information that helps you create real market impact
- LiveWire maintains an extensive database of chain, independent and online retailers
- Our staff achieves effective results by maintaining excellent relationships with our retail partners
- We ensure follow-through on pricing and positioning campaigns
- We create promotions and visibility on your artist
- LiveWire identifies and corrects small problems before they become large problems
Creating Marketing Bang For Your Buck!
- You don’t have to live with overpriced, grocery list marketing companies anymore
- We provide real impact in a highly cost-effective marketing effort
- Our specialty is working limited projects, supplying unlimited information and providing credible information on a timely basis
LIVEWIRE IS YOUR COST-EFFECTIVE ALTERNATIVE TO THOSE OVERPRICED, GROCERY LIST MARKETING COMPANIES.
We’re not satisfied until you’re satisfied!
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LABEL CONSULTATION:
- LiveWire will be the liaison between your distribution company and the retail accounts in order to increase awareness and outlay of your releases
- We work with buyers, advertising and marketing directors at the accounts
- Advertising will be coordinated and booked
- The LiveWire staff will educate retail with information about tours, airplay and other pertinent information
- Inventory at retail will be checked and sales will be tracked
- LiveWire will create and implement your marketing plans, sales plans and one-sheets
- We will research and organize detail-oriented promotions
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OTHER MARKETING SERVICES:
- We ensure availability, accurate bio, CD cover, track listings, and downloads with all pertinent online retailers such as amazon.com
- Targeting lifestyle websites for placement and promotion
- Making sure all logical websites have coverage (ie your distributor’s site, etc.)
- Deployment of banner advertisements
- Logical reciprocal linking with like artists
- Cross promotions with other websites
- Exposure with Bloggers and on podcasts
- Online airplay with outlets such as LaunchCast, MusicNow, Radio Paradise and more
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