© 2007 LIVEWIRE ENTERTAINMENT SALES & MARKETING

ALEXIS KELLEY PERSONAL BIOGRAPHY:

Alexis Kelley started in the music industry at a record store in Atlanta while attending college in the area.  Kelley was unsure of her life’s dream, but through her association with labels at Oz Records, and the pure joy in sharing music with others, she quickly chose a major – the record industry – and changed schools and degrees.  Through this association she was offered a job at Capitol Records, and the rest is history. 
  
Ms. Kelley spent 16 years at Capitol, working her way up the corporate ladder and across the country, eventually landing in Los Angeles as the West Coast Marketing Director for the label.  This development offered other opportunities, and she eventually moved on to continue her personal education of the record industry.  Her unique understanding of independent labels and distribution began with her stint heading the Sales and Marketing department at Planet Earth Recordings.  After this experience she moved on to RCA Label Group as a Regional Director out of LA, and then accepted the position of National Director of Sales at Mercury Records in Nashville.    Kelley worked for Mercury for two years, and then had the opportunity to continue her career while also developing her personal life, and moved back to Atlanta to form LiveWire Entertainment Sales and Marketing. 

LiveWire consults with record labels and artist management companies to help them obtain distribution and coverage at retail.  LiveWire is currently in it’s tenth year of business, and in these years, Kelley has functioned as the sales liaison for Sevendust, Cooking Vinyl USA’s roster of artists including Cracker, Richard Thompson and Black Francis and other clients such as Lynryd Skynyrd, Sonia Dada, Skaggs Family Records, Koch Entertainment, and Ani DeFranco.  She also represents Burnside Distribution and their family of labels.   Kelley is an active member of NARM and the Americana Music Association.