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LiveWire Entertainment Sales and Marketing exists to assist record labels and artist managers with the growth and development of new and established artists. LiveWire and founder Alexis Kelley (click thru to bio) celebrated their eleven year anniversary in January, but Kelley is an industry veteran with many years of sales and marketing experience prior to launching LiveWire. She spent her first twenty years in the business honing her craft at major labels (Capitol, RCA and Mercury Nashville). This experience, along with the eleven years under her belt running LiveWire, uniquely qualifies Ms. Kelley to understand her client’s needs and add additional strategic marketing impact for their artists. LiveWire provides sales consulting, distribution consultation and internet and retail marketing. LiveWire acts as the liaison between labels or managers and their distributors, resulting in greater coverage at the national accounts, independent retail, online sellers and digital outlets. Retail awareness, tracking calls, and development of promotions at brick and mortar and internet retail are also part of the services offered. Additionally, LiveWire has relationships with independent distribution and can assist finding the right home for your label. The LiveWire staff consists of highly trained individuals who are experienced in communicating and acquiring information on your artists’ release – whether it’s advancing a tour, organizing retail visits, checking stock and advertising compliance, or creating awareness. |
